Sense is an AI that lives in your messages. It learns what drives you, then rallies your people to help you follow through. I led the product definition, from research to MVP scope, and our team turned it into a prototype and a launch film.

6 of 10 people described the same loop without being asked. Even the therapist I interviewed said the hardest part is turning insight into change. A product that only shows people their patterns would sell them something they already have. Psychology calls this the intention–behaviour gap: a large shift in intention produces only a small-to-medium shift in behaviour

Insight in a weekly summary arrives after the moment has passed. One participant’s girlfriend taps him when he clenches his jaw, and it works better than any app he’s tried. A mother of five put it plainly: when she’s triggered, she has no capacity to open anything. Help has to arrive before the moment, not during it

A gratitude journal lasted two weeks. One late night knocked out a whole medication routine. In the survey, people stopped tracking because they forgot or it was tedious, not because they stopped caring. Mental health apps keep a median of just 3.3% of users after 30 days. A product in this space has to survive being forgotten, and welcome people back without guilt

59% would rather track privately, and sharing with friends ranked last. But almost everyone who was doing better had one person in the loop: a partner, a therapist, a kid saying “go ride your bike”. People weren’t against sharing; they were against being watched. Across 138 studies, progress that’s shared with someone or recorded leads to better goal attainment

In 2025, therapy and companionship became the number one use of generative AI. But people were wary of AI that “makes you feel like the winner”, as the therapist put it. 90% of survey respondents had at least one concern about sharing, with privacy and AI accuracy at the top. For this product, privacy and honesty aren’t features, they’re the entry ticket.